A post from the Pugnacious Irishman and some posts by http://www.stufffundieslike.com/ on Facebook made me go digging for this post. I don’t ordinarily repost old content but I’m rather fond of this one.

Communicate, when necessary use words. Just make sure that you choose them and the order you put them in, carefully.

This post was inspired by the above cartoon I found at Wordsell. They’re sponsoring a little contest and so I might win a Nano. I might not, but anything that serves as inspiration for a post is a good thing. (Ed. note – the contest was in ‘08)

So anyway, it got me to thinking about how we as Christians market our message. There seem to be two major means these days as far as the written word is concerned. The first would be the ubiquitous Christian tee. You know the kind I’m talking about, that say things like “Property of Jesus” or the ones that rip off a popular logo. They usually have some sort of scripture verse attached and occasionally that verse might even have something to do with the logo/slogan being put forth. There was a time in my life when little other casual wear existed in my closet. I thought to myself, “Now this, this right here is evangelism!” I honestly thought that someone would see my “Not Without Jesus” tee and immediately fall to their knees in repentance, or something like that. Surprisingly it never worked that way.

The other thing I’m seeing everywhere is the Church Sign. You know what I’m talking about. There have been a hoard of memes thanks to sites that let you create your own. In case you don’t though, in place of the typical Name of Church followed by the times of worship, you get pithy sayings like “Give God what’s right–, not what’s left!” or the ever popular “Make your eternal reservations now— ’smoking’ or ‘non-smoking’?”. If that doesn’t make you want to veer into the parking lot and jump into the pew…

So what am I saying here? Are the signs or tees bad? No. I still have a few of those shirts left and if the sign is pithy enough I could see it drawing me in, of course I’m already a believer. I think what happens in most cases though is that if any thought occurs in the mind of the unbeliever that sees these attempts at distilling down the gospel into bite-sized chunks, it’s rarely a positive one.

If you really want to communicate the gospel to your community, I would recommend starting with your actions. When necessary, you should certainly use words. Those words need to be filled with love and wisdom and it may take time to use them to good effect. Sure it’s not as funny, but it is in fact What Jesus Did.