Leave it to JC Hutchins, author of the podcast (soon to be dead tree) novel 7th Son, to continue not only to bend genres and mutilate the traditional publishing rules but to be involved in something as cool as the transmedia event that is Personal Effects: Dark Arts. What is it? Well watch the cool video blurb aka vlurb below:

It’s on sale today and you should get it. Go to his online launch party for details and a chance or twelve to win a free book.